![]() ![]() ![]() The company has already taken heat from the right this year over its choice of model for a traditionally feminine swimsuit. Here’s what we know about their plans for 2023. Will pressure from the right cause prominent US companies to back down, despite track records of support for Pride? Some brands have maintained a strong commitment to visibly supporting the cause, but others are celebrating more quietly than last year – for instance, sponsoring parades but ignoring Pride on their social media accounts. And last month, Target pulled some Pride-themed products off its shelves, saying customers had been threatening employees. After a promotional campaign with Dylan Mulvaney, a trans influencer, sparked a boycott of Bud Light, its parent company, Anheuser-Busch, put executives on leave and distanced itself from its own campaign. Some companies have faced a rightwing backlash over recent Pride promotions. Republican state legislatures are passing laws restricting LGBTQ+ rights and conservative media personalities are demonizing trans people. But the political environment in the US is shifting.
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