Instead, let’s strut into the fabulous Pride events in style, rocking pride and LGBTQ2+ apparel from queer-owned stores across Canada - or as we like to call it, gay-nadian apparel. Yet, this movement takes place 24/7, 365 days a year – not for one week. Let’s be clear: visibility and acceptance are what the community wants – and needs – from all companies. We’re starting to see right through this yearly facade called “rainbow capitalism” or “pink capitalism” and instead are making the conscious effort to put money right back into the pocket of actual LGBTQ2S+ people. This means it’s just about that time when all of the big corporations come out of the woodworks to sell pride merch, adorn their storefronts with pride flags, and become our biggest fans.
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